ROTTEN LOGIC™

An independent line of inquiry

Rotten Logic™ · Independent graphic apparelRigorous
with ideas.
Unconcerned
with labels.

Apparel for people who question things.
Including themselves, occasionally.

EXAMINE THE EVIDENCE Join the list
Armadillo / Open to Feedback

Ideas worth wearing.

A little recognition. A little irreverence.

The Character Study

Original animal illustrations for graphic apparel, with dry humor and a little self-examination.

Made to be worn.

The artwork is meant to leave the screen. If a design belongs in your wardrobe, join the list for the first collection.

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Explore all ten character designs
  • ArmadilloOpen to Feedback
  • JavelinaUnclassified
  • PorcupineHumble — No need to make a thing of it.
  • RavenMoral Authority — Credentials not found.
  • MuleIndependent Review — Findings withheld.
  • OctopusDepartment of Internal Disagreement
  • FoxConflict of Interest
  • MothsPeer Review
  • RaccoonDepartment of Questionable Ingenuity
  • OpossumPending Review

The premise

Worth wearing.

Rotten Logic is an independent apparel brand built around intelligent irreverence, dry humor and a healthy suspicion of tidy answers.

We like ideas that can take a little scrutiny and a little irreverence toward institutions that probably shouldn’t exist. And the peculiar business of selling labels to people who resist being labeled.

Wear it. Question it. Check it.

Rigorous with ideas. Unconcerned with labels.

The Bogus

Identity

We slap labels on people like clearance stickers on dented cans. Saves the trouble of getting to know them. Before long the label promotes itself to boss and starts casting votes in decisions that used to be yours.

Eventually it helps you pick an agreeable team, and changing your mind starts to feel less like learning something and more like showing up at a tailgate in the wrong colors.

Rotten Logic is less interested in defending the roster and more interested in what happens when you step outside it: look again, ask a better question, and leave a little room to be wrong without treating it like desertion.

And what about Jesus? See the Founders Note.

Practical details

The humor can be ambiguous.
The practical details should be clear.

Want to wear it?

The first collection is in the works. Join the list for first notice when it’s ready, including garment details, sizing and pricing.

A few reasonable
questions.

Can I order yet?

The first collection is in development and ordering is currently closed. Join the list to hear when it is ready. We’ll publish garment details, sizing, pricing and delivery information before orders open.

What am I looking at?

Original animal character illustrations for Rotten Logic apparel. Explore the armadillo, javelina, porcupine, raven, mule, octopus, fox, moths, raccoon and opossum using the arrows or thumbnails. Select an illustration to see it enlarged.

Where are sizing and shipping details?

Product details, sizing, shipping and returns will be available before ordering opens.